RESUME
Connect: LinkedIn
New Jersey-based
Prajakta More
VP, Associate Creative Director at FCB Health, New York
Pronouns: She / Her / Hers
For over 10 years, I have had an incredible opportunity to work across multiple top-class agencies with some of the greatest and brightest people in the game. This journey has taken me from Mumbai to Dubai to the heart of US Pharma in New Jersey and now NYC where I work as an Associate Creative Director Copy for FCB Health, a part of an IPG Health Network.
I genuinely believe that creativity can change the world and that the best work transcends advertising and creates something far more valuable for people. At the coalface of working on mundane briefs, I try to find a more significant story or a higher purpose for the brand and direct the creativity in that direction. Moving to Healthcare and Pharma, my goal is to create meaningful work in the space of women's reproductive health, RARE diseases, and Med Tech.
I have worked with some of the world's best-loved brands, including Google, AstraZeneca, Novo Nordisk, Unilever, The Economist, and Nestle, picking up awards at D&AD, The Loeries, Effies, Dubai Lynx, One Show, and Cannes Lions.
As a ‘See It Be It’ alumni, I’ve been identified globally as one of the next creative leaders by Cannes Lions, a proud winner of Google RARE Academy, and recognized as one of the top 10 Copywriters in the MENA Region, these accolades have stretched my wingspan and provided the firepower to continue on this path.
Clients
Pfizer, Juvederm, Denstply Sirona, BMS Cendakimab, Averitas Pharma Qutenza, Teva,
Unilever Dove, Novo Nordisk, Novartis, Lily, Janssen, Astra Zeneca, Iptacopan, Lucira, Lenovo, The Economist, Nestle
Current and Past
FCB Health New York |
An IPG Health Company
Vice President, Associate Creative Director
March 2023 Present (8 months)
McCann Health New Jersey
Vice President, Associate Creative Director
March 2022 Feb 2023 (1 year 9 months)
McCann Health Middle East
Associate Creative Director
March 2019 March 2022 (3 years 1 month)
VMLY&R COMMERCE, Dubai
Senior Copywriter
April 2018 March 2019 (1 year)
OgilvyOne Worldwide, Dubai
Conceptual Copywriter
February 2016 April 2018 (2 years 3 months)
Crayons Communications
Digital Communications Manager
March 2014 - January 2016 (1 year 11 months)
OgilvyOne Worldwide, Mumbai
Senior Copywriter
February 2013 March 2014 (1 year 2 months)
BBC TopGear India, Mumbai
Copy Editor
July 2008 November 2010 (2 years 5 months)
Additional Achievements
Cannes Lions International Festival of Creativity
"See It Be It Alum"
June 2018 (1 month)
Paul Smith's Wordclass Alumni
Represented MENA for Paul Smith's Wordclass 2016
June 2016 (1 month)
The Worldclass shortlists the best performing creatives from Ogilvy offices around the world and gives them 7 days of intense mentoring from Paul Smith
Awards and recognition
Recognized among ‘Top 10 Copywriter in the Middle East and North Africa’ – a listing of the region's Most Promising Achievers in the Media and Advertising Industry. https://www.bwreport.org/
Selected for Cannes Lions’ See It Be It 2018 program, recognizing me as one of the top 15 female creatives globally.
Communicate Online's Top 40 under 40 Winner
2024 Manny Awards - Pfizer Doodles
Best Consumer Print Campaign
2023 Manny Awards - Monster Aligners
Best Social Media Campaign
Best Medical Device Campaign
CANNES LIONS 2017
Gold for Potato on Mars in the Health and Wellness category
Silver for Potato on Mars in Innovation
Silver for Potato on Mars in PR
7 Shortlists for Potato on Mars
Shortlist - Cannes Lions 2017 - Shortlist/ Promo and Activation - Reimagine Zahra’s World
CANNES LIONS 2021
Silver - Cannes 2021 - Health & Wellness for Blood Unity
Shortlist - Cannes 2021 - Health & Wellness - Health Awareness & Advocacy - Brand Experience and Activation for Blood Unity
Shortlist - Cannes 2021 - Health & Wellness - Health Awareness & Advocacy - PR for Blood Unity
Cannes Lions 2022
Silver Lion for Twitter’s #FeminineArabic at Cannes Lions 2022
D&AD IMPACT
1 Graphite Pencil Responsible Production and Consumption / 2017 for Potatoes on Mars
1 Wood Pencil / Diversity & Equality (2017) Campaign: Reimagine Zahra's World
1 Wood Pencil / Civic Engagement (2017): Reimagine Zahra's World
1 Wood Pencil / Use of Media Relations (2018)/ Campaign: Potatoes on Mars
DUBAI LYNX Year 2022
2 Gold for Twitter's Feminine Arabic
2 Silver for Twitter's Feminine Arabic
5 Bronze for Twitter's Feminine Arabic
1 Grand Prix for Twitter's Feminine Arabic
1 Shortlist - Glass - Award for change for Twitter's Feminine Arabic
2 Gold - Donner Sang Compter / Blood Unity
2 Shortlists - Donner Sang Compter / Blood Unity
2 Bronze - Dubai Science Park / Stuck
Year 2020/2021
HEALTHCARE
Gold – Donner Sang Compter / Blood Unity
Silvers x2 – Donner Sang Compter / Blood Unity
DESIGN
Gold – Donner Sang Compter / Blood Unity
Creative Strategy
Bronze – Donner Sang Compter / Blood Unity
MEDIA
Gold – Donner Sang Compter / Blood Unity Silver – Donner Sang Compter / Blood Unity
Year 2017
1 Gran Prix / Mobile (2017)/ Campaign - Tummyfish
3 Gold / Campaign - Tummyfish
14 Silver / Campaign - Tummyfish
3 Bronze / Campaign - Tummyfish
1 Shortlist /Campaign - Tummyfish
1 Bronze/ Campaign Reimagine Zahra’s World
1 Gold/2017 - Campaign - Hadia Time
4 Silver/2017 - Campaign - Hadia Time
1 Bronze/ 2017 - Campaign - Hadia Time
AD STARS
Silver - Donner Sang Compter - Blood Unity Healthcare (2020)
Bronze - Donner Sang Compter - Blood Unity Charity (2020)
Crystal - Donner Sang Compter - Blood Unity Brand Experience (2020)
Silver - Donner Sang Compter - Blood Unity Public affairs & lobbying (2019)
Bronze - Donner Sang Compter - Blood Unity Direct (2019)
Bronze - Donner Sang Compter - Blood Unity Gender Equality (2019)
LOERIES
1 Gold - Design Crafts Typography - Donner Sang Compter - Blood Unity Healthcare (2020)
1 Bronze - PR - - Donner Sang Compter - Blood Unity Healthcare (2020)
1 Finalist (DIGITAL & INTERACTIVE - SOCIAL MEDIA) - Reimagine Zahra’s World
4 Finalist Live Crafts - Neb Adventures
AME AWARDS - New York Festivals
Platinum
Regional Platinum Middle East and Africa for Blood Unity
Creativity for Positive Impact - Promotion of Health and Human Services
Gold
Blood Unity
Creativity for Positive Impact - Promotion of Health and Human Services
WARC
DSC: Blood Unity - Grand Prix / WARC The Culture Creator Award, 2021
DSC: Blood Unity - Gold / WARC The Culture Creator Award, 2021
DSC: Blood Unity - Silver / WARC Innovation Strategy Award, 2020
Astra Zeneca: Neb Adventures - Bronze / WARC MENA Strategy 2021
ONE SHOW
1 Shortlist for Design - Donner Sang Compter - Blood Unity
1 Shortlist for Cultural Driver - Donner Sang Compter - Blood Unity
3 Merits Reimagine Zahra’s World
1 Shortlist - Hadia Time
EFFIES
- 1 x Shortlist Effies 2017 for Nestle Tummyfish in Brand Experience
- 1 x Shortlist Effies 2017 for Nestle Tummyfish in Youth Marketing - Children
- 1 x Shortlist Effies 2017 for Nestle Tummyfish in Entertainment & Sports
- UNHCR Reimagine Zahra's World + CIP Potatoes on Mars was nominated in the Top 30 Campaigns of 2017 by the Campaign Magazine.
- Represented MENA for Paul Smith's Wordclass 2016
- The Lovie Award - 2016 Gold in the Health and Wellness category for Nestle Tummyfish.
- Grand Prix Award - Joy of Reading: Economist
- Semi-Finalist in International Open Poetry Contest. Formally invited to The International Society of Poet’s Convention and Symposium held in Washington, DC.
Jury Duty
D&AD, Indian Creative Women (ICW), DDB Mudra Group- fourth edition of Portfolio Evening