We had to create OLV for adults 50+ from all walks of life (not HR types, mid to high-income). These folks are pretty sharp when it comes to their health—most of 'em have already snagged at least one booster shot. Sure, they're still trying to dodge COVID, but it ain't keeping them up at night anymore. They’ve done their homework on vaccines and are generally cool with them.

I started thinking about age itself, how it’s an anthology of micro-permissions and peculiar milestones.

I am ”My Grandkids Are My Tech Support" years old.

I am “Hating Small-Type Menus” years old.

I am “excited about composting years old”

I am “The Same Password for Everything” years old.

I am “Thrilled about finding a good parking spot” years old.

- I am organizing my spices alphabetically years old.

- I am keeping a mental note of gas prices years old.

The older I get the more things change, especially

when it comes to my health.
That's why I listened to my doctor about this season's

COVID-19 shot. An updated shot trains the immune

system to recognize and help fight against recent

variants.